EFU Life Insurance Launches ‘Humrahi’ Web Series

EFU Life Insurance Web Series Encourages Exactly The Kind of Change We Need to See in Pakistani Mindsets.

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EFU Life Insurance Ltd has launched its most recent three-section web series titled as ‘Humrahi’. Through this web series, the organization has expected to particularly situate insurance policies as a conduct change which is an outright need for the Pakistani society.

Strikingly, the organization has taken advantage of the millennial attitude and is presently promising them to consider taking up protection approaches as a vehicle of reserve funds. For example, in this specific series, a youthful couple is anticipating purchasing an insurance plan to satisfy the fantasies they have for their kids just as for themselves.

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To satisfy the expectations of the main season, EFU Life propelled the official soundtrack of the series, called ‘Humrahi’ sung by well known artist Asim Azhar. The music video includes the primary characters appreciating a light minute and praising their wedded life together.

EFU Life Insurance Launches 'Humrahi' Web Series- Rush by Grabit

In the subsequent season, the adventure of a similar couple proceeds yet this time they allude Life Insurance plan to their friends and family.

After the arrival of the pleasant melody which was cherished by many, the main scene of Humrahi season 2 ‘Naya Safar aur Purani Yaadein’ was propelled, in which Ahad’s mom was indicated carrying on with an agreeable life and satisfying the fantasies she had for Ahad. She had the option to live such an actual existence on account of a Life Insurance plan that Ahad’s dad had obtained for their money related security before he died.

What is surprisingly better, is that accentuation is put on the little girl’s education not normal for putting something aside for her wedding (which is by all accounts the standard in the Pakistani society). The promotion is certainly breaking generalizations which is actually why we love it and think it is a positive development.


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